Trail sponsorship board with logos and names of various sponsors, including Know Construction One, ChainLine Cycle, BURTON MARINE, THE KIRKS, SKYTRAC, OKAPED, VOYAGER RV, McElhanney, CYCLEPATH, and others.

Adopt a Trail

Leave Your Mark

We put your name where it counts, at the trailhead. Your support funds trail maintenance, upgrades, and community projects, while a custom sign proudly displays your logo for riders to see every time they hit the trail. It’s a lasting way to support mountain biking and connect your brand to the local riding community.

Get Started

How It Works

  • Online store page displaying four outdoor nature-themed products with images, names, and prices in CAD. Some items are marked as sold out.

    1. Choose your favourite trail

    Search for available trails and find your favourites. You can sponsor as many as you’d like.

  • A rugged dirt trail through a forest with tall trees, rocks, and sparse underbrush.

    2. Add to cart and check out

    Add the trail(s) to your cart. Just like you would on any retailer's site and check out with your preferred payment method.

  • Screenshot of an online shopping cart page showing a product called 'Bearly There' with a price of $400.00, a quantity selector set to one, and a total of $400.00. The product image is of a forest trail. There are checkout options including 'Check out', 'Shop Pay', and 'PayPal', with the subtotal listed as $400.00 CAD.

    3. Success you just adopted a trail!

    We will be in touch with next steps to make sure appropriate information and sinage is added to your trail.

Trail marker sign with bike, snowmobile, ATV symbols, and emergency contact information, situated in a forested area.

Benefits

What do Trail Adopters Get?

  • Your name or logo is proudly displayed at the trailhead for all riders to see.

  • A portion of your adoption goes directly to Westbank First Nation youth programs, helping support the next generation of riders.

  • Your sponsorship funds trail maintenance and improvements, leaving a lasting mark on the community’s riding experience

Adopt a trail
Our Trails
A table with cans of soda, green tickets, and metal bike chainring medals for a cycling event.

Special Sponsor partnerships

Have Other Partnership Ideas?

From trails to events, we’re excited to showcase your brand in ways that stand out. Have a unique idea or want to get involved? Reach out and let’s make it happen.

Get in Touch
  • Fees and Duration - There will be two tiers of fees based on the popularity of the trail to be sponsored. Sponsors will have the option to sponsor a trail for one mountain bike season (April - Nov). At the end of the term, the trail will be offered again to anyone interested in being the next sponsor. The fee for each trail can be found on shopify.

    • Annual terms end March 31 the following year.

    • Fees will be collected at the beginning of the term. No discount will be offered for mid season sponsorships.

    • Signage - Adopt-a-Trail placard will be attached to the existing trailhead marker. Each sign is 4x4” and will display “TRAIL SPONSORED BY” and show the logo of the sponsor. An additional placard will be the Gillard parking lot on the Kiosk, showcasing all the trail sponsors for that year (example signage schematic).

    Trails - Only trails that meet RSTBC’s trail standards will be available for sponsorship.

    • Applicant Screening - MTBCO reserves the authority to reject sponsorship applications that conflict with its core values, which prioritize inclusivity and embrace individuals' diverse abilities and differences. The Gillard Adopt-a-Trail Program is not intended as a platform for promoting political views. In the event of application rejection, a full refund will be issued.

    • Trail Closures - If a sponsored trail is subject to a closure, the following conditions will apply:

      • There will be no refund nor extensions to any sponsorship agreement to compensate for a trail closure.

      • One temporary closure of less than 30 days within a term, the sponsorship agreement will remain as written.

      • Three or more temporary closures within a term, or a single closure greater than 30 days, the sponsor may request to have agreement transfer to an alternate trail.

    • Termination of Sponsorship - MTBCO holds the right to terminate a sponsorship if the sponsor is found to be in contravention of MTBCO’s core values. A 30 day notice will be provided and no refund will be given. If the sponsor requests to terminate the sponsorship, no refund will be provided. The sponsor’s logo will be removed from the sign and the trail will be made available to the next applicant.

    • Other Conditions

      • RSTBC has approved this program as written

      • MTBCO is the owner of the signage hardware and is responsible for maintaining the signage hardware.

      • MTBCO will remove the sponsor’s sign when the term has expired.

      • The sponsor holds no authority for construction, changes, or additions to the sponsored trail. Such activities would be approved by MTBCO through their Partner Agreement with RSTBC and / or directly with RSTBC through the Section 57 process.

      • The sponsor holds no authority to host events on the sponsored trail. Such activities would be approved by MTBCO through their Partner Agreement with RSTBC and / or directly with RSTBC through the Section 16 process.

      • No liability is held to the sponsor for the trail's design, condition, or status. This will continue with MTBCO and RSTBC.

      • The Gillard Adopt-a-Trail Program is a separate program from the standard MTBCO sponsorship opportunities and does not include sponsor’s logos to be displayed on MTBCO’s website, newsletters, and social feeds.

    Definitions

    • Gillard: Gillard Recreation Trails (REC#204662), Gillard FSR, Kelowna BC

    • MTBCO: Mountain Bikers of the Central Okanagan

    • RSTBC: Recreation Sites and Trail British Columbia

    • Section 57: Authorization required for constructing, rehabilitating or maintaining a trail or recreation facility on Crown Land

    • Section 16: Authorization to use a recreation site, recreation trail or interpretive forest site to host an event.

    • Trail closure: Refers to the temporary or permanent shutdown of a trail due to various reasons including but not limited to construction, maintenance, unsafe conditions, environmental impacts, wildlife, industrial activities, public orders.